The Crocs trademark was registered in the state of Colorado, USA in 2002. The company was named in honor of the crocodile, because the first model (Beach) looked a lot like a crocodile’s snout from the side. The first trial lot of 200 pairs was presented at the Fort Lauderdale International Boat Show, where they were advertised as regular soft boat shoes that wouldn’t slip or rub your feet. All 200 pairs sold out within a few hours. The owners soon realized the hidden potential of their invention. It turned that people wanted to wear these clogs not only on a boat, but also at home, on the street and at work. The company quickly started expanding. Crocs entered the European market in 2005. The company built a giant storage terminal in Rotterdam, Holland in 2007 to store finished products for the entire European market. Today there are more than 100 branches of Crocs Inc. worldwide.